From April 7 to 10, 2022, the 86th Masters Tournament was held at the Augusta National Golf Club in the event’s Sanctuary, creating a world-renowned high-altar event. For more than two decades, Rolex has supported this prestigious sporting event and has been an international partner of the tournament since 2008.
Rolex’s unique link to the Masters Tournament demonstrates the brand’s deep roots in golf and is an integral part of this cross-border collaboration. Rolex’s association with golf began in 1967 when Arnold Palmer and his friends and rivals Jack Nicklaus and Gary Player became the first batch of the Rolex spokesperson in the field of golf in this year, and the two parties have since concluded a very pioneering cooperative relationship. Adhering to the common concept of unremitting pursuit of lasting excellence, the cooperation between the two parties continues to move forward. Today, Rolex has established solid cooperation with many high-profile players, major events and golf governing bodies around the world.
Rolex spokesman Hideki Matsuyama, who last year became the first Japanese man to win the Masters, returned to Augusta National as the defending champion. With this victory, Hideki Matsuyama joins a highly respected team of players who competed as an amateur in the Masters to win the Best Amateur Award, and won the Masters Tournament Championship. This esteemed team also includes Rolex spokesman Jack Nicklaus and Tiger Woods.
Rolex understands the importance of cultivating new talents to create a better future. Rolex is committed to promoting the overall development of the golf events and supports the Augusta National Women’s Amateur.
Among the Rolex spokespersons who played in the Masters this year, many players have won major championships, such as Brooks Koepka, Bryson DeChambeau, Justin Thomas and the world’s second-ranked Spanish player Jon Rahm. Many Rolexes’ new generation of guardians, and talented young golfers also appeared on the field, including Chile’s Joaquín Niemann, South Africa’s Garrick Higgo, and American’s Cameron Champ and Matthew Wolff, and South Korea’s Sungjae Im.