When it comes to Rolex, people normally know about the Rolex Submariner, Rolex Daytona, Rolex Day-date watches etc. They all have self-winding movements and Oyster waterproof cases. And Rolex GMT-Master, Explorer and other series are also more or less related to them, so many people may think that Rolex has nothing new.

But in fact, Rolex has a distinctive Cellini series, which is not well known to the public. It is also known as “the Rolex watch that is not like Rolex”. In the impression of most watch fans, Rolex is a stable brand. With the success of the “tool watch”, Rene-Paul Jeanneret, then the marketing director of Rolex, began to think about creating a watch that was more suitable for grand formal events, and thus launched the Rolex Cellini series in the early 1960s. The name comes from Cellini, a famous 16th-century Italian Renaissance sculptor.

The Rolex Cellini series is designed for banquet events, and looks much like the Piaget watch. Its models will be thinner and lighter, and the focus is on the appearance design. As a result, most of the Cellini watches use manual movements and non-Oyster waterproof cases to reduce size and thickness.

The reason why Rolex is so successful today must be inseparable from the two most important technologies: “Oyster Waterproof” and “Perpetual Movement”. The Cellini watch does not use these two technologies, so it has not been sought after by the market since its birth. Cellini has no lock handle waterproof and automatic mechanical movement, so some people don’t think it is a Rolex watch.

In 2014, Rolex released the new Cellini series, and on the premise of retaining the original intention of the formal watch, it adopted the design of the lock handle waterproof case and automatic winding for the first time. Ref.50535 is the latest generation of Rolex Cellini watch. And you can check the replica Cellini Rolex for more choices here.