Rolex has deep roots in the art of cinema. Among the many Oscar-winning films, there are Rolex watches on the wrists of legendary movie characters. Today, Rolex has become an indispensable and important player in the film industry with its support of film art and excellent craftsmanship.
Rolex relentlessly pursues excellence, actively promotes the continuation and dissemination of film art, and walks with contemporary film legends or talented film people, such as Martin Scorsese, James Cameron and other Rolex spokesperson and works closely with the Academy of Motion Picture Arts and Sciences and the Academy Awards and museums in Los Angeles, and supports the development of the film arts through the Rolex Mentor and Protégé Arts Initiative.
Rolex is in charge of hospitality at Oscar’s Greenroom. While waiting for the award, the nominated guests and the host will take a break in the Greenroom lounge. After the awards are announced, the winner will triumph with the coveted Oscar statuette. Every year, Rolex designs a new decoration for the Greenroom, creating an immersive experience. The theme of the 2022 Greenroom pays homage to legendary Hollywood movies, while symbolizing the ingenious fusion of film and watchmaking art.
The Governors Awards symbolize the beginning of Oscar season, honor some of the greatest figures in the film industry and recognize their extraordinary lifelong achievements.
In 2017, Rolex officially established a partnership with the Academy of Motion Picture Arts and Sciences. The academy is committed to promoting the excellent development and inheritance of film art to future generations, aiming to stimulate the imagination and spread the universal value of film. This long-term partnership symbolizes the deep connection between Rolex and the shared values of the cinema. Rolex brand is honored to be the exclusive timepiece of the Academy of Motion Picture Arts and Sciences, as well as the honorary sponsor of the Academy Awards and the exclusive sponsor of the Council Awards ceremony.
In addition, Rolex is a founding sponsor of the Academy Museum of Motion Pictures, which officially opened in Los Angeles in September 2021. In this way, Rolex pays tribute to and promotes excellence, knowledge inheritance, artistic protection and talent training.