The Chrono24 study found that Rolex is the most “Instagrammable” watchmaking brand in the world, which is not surprising.
The data shows that there are as many as 2,496,606 Rolex-related posts on Instagram with the hashtags #rolexwatch and #rolexwatches. Users used the hashtag #rolexwatch more than 1.8 million times, and more specifically, there were more than 100,000 posts with the hashtag #rolexoyster.
The American brand Fossil came in second with 2,055,477 posts with the hashtags #fossilwatch and #fossilwatches, which is an equally impressive figure.
The Japanese brands Casio and Seiko ranked third and fourth, with 1,156,958 and 1,089,534 related labels each. In fifth place, it is the luxury fashion brand Michael Kors with 940,615 posts on Instagram with the hashtags #michaelkorswatch and #michaelkorswatches.
The sixth to tenth places are Guess (868,911), Omega (783,401), G-SHOCK (733,892), Cartier (441,619) and Gucci (420,012).
A spokesperson for Chrono24 commented: “Watch is an effective way to complement the style and is sometimes used to show success, and many people use social media to show off their luxury timepieces. Data show that Rolex and Seiko and other watchmaking brands are the most popular, but fashion designer brands like Michael Kors and Guess are also breaking into watchmaking. Seven of the top 10 offer great value timepieces and affordable brands dominating the popular list is very interesting.”
But does a Rolex watch count as a “tool watch”? The current Rolex watch doesn’t count. The reason is that not only Rolex but also mechanical watches in mainstream watch brands on the market have been transformed into luxury goods, which are completely out of the category of “tool watches” in history. Objectively speaking, there is indeed a concept of a tool watch in history. Many famous watches are indeed tool watches in history. But today’s famous watch has no attributes of the past tool watch.
Historically, many Rolex sports models have been used as tool watches. But today, for the Rolex’s sports watch, among the famous watches of the same level, the workmanship and details are very conscientious. And if you are looking for an affordable and high-quality Rolex watch, just check the Cellini Rolex replica now.